Florian Schick studeerde Grafisch Ontwerp in Hamburg maar hij switchte na een jaar al over naar de Universiteit en kunstacademie van Hannover omdat hij meer wilde leren van typografen. Uiteindelijk belande hij in Den Haag voor onder andere een stage bij BoldMonday.
Hij bleef in Den haag om z’n afstudeerproject Calligrafx aan de KABK af te ronden. Op dit moment is hij bezig met het afronden van z’n master en heeft hij plannen om z’n eigen studio te beginnen in Berlijn. Goed bezig dus en daarom een interview op Fontanel!
“I like to combine and mix elements of various traditions while not fitting specifically into any.”
Do you feel that you have your own style, how would you describe it?
I always enjoyed drawing letters and I started doing Graffiti more than 15 years ago, which was my personal starting point to become a designer. I would describe my style as very typographical. I like to combine and mix elements of various traditions while not fitting specifically into any. Mixing things that do not belong together is something I find really interesting. I am also very fascinated by contrast, because it makes things become more clear and obvious. By contrast I don’t only mean colour or shape, it can also be about contrast within the content, for example elements from a specific historical period or origin.
How do you make typographical choices?
First of all I try to figure out which typeface from which period, with which kind of appearance would fit the project. When I use different typefaces it is important to me, that they are really different from each other. It is again about creating contrast.
What are the most interesting differences between German and Dutch graphic design in your opinion?
I think German graphic design is often very strict and conceptual. Dutch graphic design seems more playful to me, expressive and free. When I compare contemporary stuff from young German and Dutch designers I think it is becoming hard to say what’s typical about it. Because of the Internet, different design styles become an influence for people from all over the world. Students have the chance to study abroad like I did and the styles that were once typical for a country are getting more and more mixed up.
You seem to be winning many awards, why is that do you think? Which award meant most to you?
For my Bachelor Project Calligrafx I indeed received quite a lot of awards. This project was something really personal and so much fun. I had the chance to work full-time on a type project where I could fit all my fascinations in. I mixed up different elements and styles, played around with the shapes and went to the extremes.
I think having fun and being enthusiastic about the project is a really important thing. People can feel it and that’s maybe one reason why I received these awards. The Paul Schuitema Award was the first award I won, and is probably most important to me.
What will you surprise us with this summer? I am currently working on a grotesk typeface, which will be presented in July at the KABK Type and Media graduation show. The idea is to create a ‘typefamily’ with the maximum contrast between the different styles. I am again going to the extremes and design styles from a black extended to a light condensed, in order to have a clear and strong difference when used in text.